About

“The purpose of fashion is to negate our persistent fear of death. Decorating ourselves in particular things helps to craft an identity, which creates the illusion of permanency. If we buy things and we define the way we look, it makes our existence feel more real and everlasting. The end! (But hopefully not.)”

Fashion, to me, represents life. When I wear something that makes me feel more…creative, more interesting, stronger, complicated — that’s when I feel the most alive, the most engaged with the world. Changing my wardrobe is the quickest route to feeling like everything is new again, that anything is possible. So the purpose of fashion is to make you feel alive and present. I hate it when people get too philosophical about fashion, but this really is the truth!”

What Our Insight about Fashion

Why we interest to fashion

It reflects how we live our lives. It’s a tremendous way to bring people together as well as give every person a way to express their individuality.

Throughout the ages fashion has been an important part of society and culture. As the human world developed so did the practice of clothing and what people developed out of different materials to wear. From the beautiful arcs of printed silk dresses made in dynastic China, to the elaborate corseted ball gowns of eighteenth century England, what a colourful and imaginative array of designs that mankind has developed over the years!

It is true that there are some stigmas with the fashion world which are understandable. Some people believe that the modern world of fashion can be restrictive, harsh and projects an unrealistic expectation of women and a price tag. However, I think that fashion doesn’t need to be expensive, or a small size to be enjoyed. Fashion is about uniqueness and not adhering to what is considering the ‘latest’ or ‘trendy’. Fashion is important in society because it has the potential to bring different people together to celebrate their own individuality. The best way to enjoy fashion is to wear what you love and be yourself!

Well, I can say that it is a matter of perspective as not all may have interest in it, while there are those who are. Each one of us have a different personality and characteristic. That is why we have varying interest.

People who are interested in fashion are most probably those who are creative and it fashion is somewhat their outlet for it. They find it fun and enjoyable to mix and match different clothes, colors, textures, etc.